Shot on the move through the streets of Paris, this series captures the behind-the-scenes energy of a unique collaboration between Team Vitality and Kia, celebrating the launch of the new all-electric EV9 SUV.

The campaign's concept brought the League of Legends LEC roster out of their usual gaming environment and into the vehicle for an exclusive mobile talk show, with team manager Alexander Spelda driving both the car and the interview through the heart of the city.

Serving as the creative producer on this project, I had the opportunity to look past the purely commercial aspect of the campaign. Through these images, I wanted to document the atmosphere on set and the raw energy of the production, capturing an authentic glimpse of this unique project on the asphalt.